What is a Podcast?

Simply put:

• A podcast is a broadcast online.
• A podcast can be either audio or video.
• A podcast can be downloaded or streamed.

What can a podcast be used for?

• Communicating a message.
• Enforcing values.

A podcast can enhance your VCP:

• Visibility: a podcast can contain engaging content that makes the internet connect with you and discuss your product or service.
• Credibility: you are given your own broadcast medium to propagate a targeted message.
• Profitability: Your website is your shop window. You want your shop window to pull the customer in. You need to put engaging content in your shop window.


Professional podcast production

Podcasts are a form of communication that allows the listener the pleasure of hearing a programme, a message, or documentary in a way that feels more like radio. Unlike radio though, the fact that the listener has actually discovered this podcast on your website and pushed the play button, it means that there is a deeper connection. It essentially means that the listener has already bought into the message.

Read this BBC article about podcasting

Podcasts are listened to online, or as a download from the web and onto a mobile device. Millions of people around the world do this regularly because of developments in mobile internet technology, and the promotion of media-players developed by organisations such as the BBC.

KernowPods is bringing these developments in communication to the business world. We make broadcast quality programme-making  more accessible to small and medium sized companies. If you wish to discover creating your own radio-style content for the web, then contact KernowPods today and find out how reasonably priced it is, and how good it can sound playing from your website.

Subscribe to our feed here.