Topics covered

What a newsroom is looking for

• Covering the types of media, news, and audience.
• Looking at the local press, tv and radio.
• What happens when your press release lands in the journalist’s inbox?
• What is the newsroom’s agenda?
• What a journalist wants out of an interview?
• Making sure you make your point in the email subject bar and first line of press release

Voice techniques

• clarity
• pace
• inflection
• volume
• tone
• vocabulary

Being interviewed

• keeping answers to your agenda
• answering questions that you do not want to answer
• planning for an interview.