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The blog

This blog is the latest run down on thoughts and actions from journalist, broadcaster, podcaster and voice-coacher – Matthew Clarke. Subscribe to our feed here.

Meme Challenge

Cornwall to take part in the International Mother Language Day ‘meme challenge’ The Cornish language is still a living tongue after more than a thousand years surviving next door to one of the world’s most spoken languages. It was revitalised from its ‘near-death’ throes in the 19th century to a state where it is being seen on buses, trains and road signs. More importantly, there is a growing community of …Read More

Blaze on Carn Brea

A string of pearls across Carn Brea, Shining red at night in May, Burning gorse but people pray, The flames will go no further. Tenders fly up Wilson Way, Fire fighters hope the blaze will stay, Far from homes around Carn Brea, And danger will be over. Awake I am for early rise, The smeeching smoke taints the skies, A blackened slope awaits my eyes, ‘Till regrowth furze and clover. …Read More

Long Long Road EP – Matthew Clarke

This is my first online EP in English. I have spent many years writing and releasing music solely in Cornish – however, now I am doing some material in English too after much inspiration and encouragement from friends at the Melting Pot Cafe in Redruth. This material is all totally solo. I will be releasing more at some point that has been recorded alongside Dave Miller. I hope you enjoy …Read More

Tramor

Trigys ov haneth tramor, Yn mysk estrenyon goynt, Ha kerdhes war lann an mor, Yn pellder ‘ma Torpoint, Unn nos hepken divroys ov, Ny vydh re bell kyns av, A-hys an Tamer rag ri dhe’m kov, Dehwelyans tre mar vrav. Matthi ab Dewi 9/3/2015

Hilary Devey: when the going gets tough – get marketing

When tough times hit, many businesses start their staff cuts with their PR and marketing departments. However, Hilary Devey, of Pall-Ex and former dragon on BBC’s ‘Dragon’s Den’, insists that those are the people who should be the last to go. Hilary has been speaking to a room of businesses and graduates at Cornwall’s Eden Project in a seminar arranged by Unlocking Potential. She told her life story in business …Read More

The Benefits of Podcasting

Audio shares many of the benefits of radio in that it allows listeners to carry on other activities, such as driving and cooking, whilst engaging with the content. It also is a medium that allows the listener to have more active engagement with the content because they are not being spoon-fed the visual information. The person interacting with audio is almost forced into creating their own visuals of the content. …Read More

Training Notes

Here are some training notes from the Cornwall Trade Network session CRISIS COMMUNICATION NOTES As mentioned in the session, video marketing can be a great way of messaging to build up reputation. video marketing render 1 from Hunters Moon Productions on Vimeo.

10 things to do ahead of a media interview

Ask how the interview is going to be used. Find out from the journalist what programme, channel or feature the article will appear in. Get them to tell you whether it will be just a soundbite or a sizeable chunk. Some pre-recorded interviews will be used in a number of ways. A number of short excerpts (cuts) may be taken for news bulletins while a longer section might appear in …Read More

Sustainable Cornwall – Exploring the Cultural Connection

Below are the podcasts from the event in the order they happened. Scroll further down to download the agenda and see an overview video.   listen to ‘Sustainable Cornwall session 1: Cllr Edwina Hannaford’ on audioBoom Slides listen to ‘Session 2: Dr Joanie Willett’ on audioBoom Slides listen to ‘Session 3: Dr Lamorna Spry’ on audioBoom Slides listen to ‘Session 4 introduction by Dr Adrian Spalding’ on audioBoom listen to …Read More