A great message has four elements which spell EGAST:
Engage with your audience and their values, Give them the benefits they desire, make a clear call-to-Action, and make your message STandout.
- Talk about relevant values and topics that mean something to your audience.
- What benefits are on offer to those who listen to you?
- Always make a clear call to action which makes use of the audience visual senses.
- Your message must be unforgettable and stand out from every other message.
