Embargo: Immediate

A seminar is being held next month to focus on the business benefits and value of using the Cornish identity and culture.

It will discuss possible ways of utilising the cultural tools available and identifying key organisations that can help your business make use of the term ‘Cornish’ for financial profit. It will also look at some of the values associated with this term and the background to them.

The importance of this was highlighted with the Cornish people being recognised as a protected national minority earlier this year. The news created a wave of interest and media coverage around the world.

An example of how people are engaging with the culture was demonstrated when a campaign was held this summer called #SpeakCornish. Thousands of people tweeted and created videos in Cornish, including Cornish Orchards and Roddas.

The following people are involved in presenting the event:

  • Cllr Julian German – Portfolio holder for Economy and Culture on Cornwall Council
  • Simon Tregoning – Owner of Classic Cottages
  • Ross Williams – Director of Cornwall Arts Centre Trust
  • Jenifer Lowe – Programme manager for MAGA – the Cornish Language Partnership
  • Julie Seyler – Cultural Programme Manager at Cornwall Council
  • Introduced and MCd by Kim Conchie – chief executive of Cornwall Chamber of Commerce

Organiser Matthew Clarke said:

“Cornwall is recognised around the UK, Europe and even the world on its own merits. People recognise it as a special place apart which has a distinctive culture and history. We are now being handed more and more tools to capitalise on this recognition that countless other places are envious of. We would be foolish not to grab this opportunity to make our identity and culture earn us much needed income.”

The event on October 13th (5.30pm – 8pm) is FREE – but please sign in on Eventbrite: https://www.eventbrite.com/e/the-economic-value-of-culture-seminar-tickets-12801406351


Further information and interviews: Matthew Clarke 01209 610890 / 07870 443535

Note for editors:

This event is being supported by the Pool Innovation Centre.